Food critic Jay Rayner in the Observer Magazine Sunday 29th. April reviewed Suka, "a new hipper-than-thou joint in London's Sandersons Hotel". His review was damning.
The cost of the meal for two that he bought was £175 including wine. But it was his criticism of the food that really struck me. Here's one memorable quote "Worst of the lot was a curried crab laska, which was a bastardisation of a fantastic dish. The broth was a one-note battering ram of chilli oil, with no layers of flavour, not improved by a quickly soggy fried crab cake boasting the texture of a sponge". As I haven't visited this restaurant I can't vouch for Jay Rayner's experience and it is possible that the chef just had an off day, but reading the review struck a chord with me.
Why do we so readily accept the rubbish which is sold online as information products? Why do we believe that a 30 page eBook can hold the secret of instant online wealth and success while carrying a price tag typically of $97?
As some people will be seduced by the chic surroundings of a restaurant into paying more than the food is worth we seem unable to resist the latest Get Rich Quick scheme offered online.
Two things strike me. Firstly if any of these ebooks or programs genuinely contained the secret of success why would the authors want to share them? Surely they could make more money by spending their time repeating whatever secret process they have discovered. Secondly is there really anything in these information products that we can't get in a conventional book at a fraction of the price? The truth is that they make money out of selling us hope and not by using their own "secrets".
To prove my point how about "The Copywriter's Handbook" by Robert W Bly or Mark Joyner's "The Irresistible Offer", both available from Amazon at approximately 10% of the price of the typical online information product. You could build a huge marketing library for the cost of two or three online information products.
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